Month: September 2016

There is nothing more satisfying as a supporter than seeing a young player come up through the youth system (or academy in modern parlance) and establish himself in the first team. Over the years we have been blessed with golden ages of plenty from our academy but there have also been periods of famine. In the Premier League age it is becoming increasingly rare for youth players to make it through the ranks and academies have become multi-cultural establishments; much different from bygone days when a youngster from Kent would have been considered exotic in our youth setup.

For every successful youth team product there are many more who simply fade away. Among these there are those who are hotly tipped for stardom but who ultimately do not deliver. We shall be taking a look at some of these ‘Boys Who Never Quite Made It‘.

As a young teen in the late 1960’s it was not uncommon to arrive at the game two hours before kick-off on a Saturday afternoon in order to get the favoured view from the North Bank terrace. This allowed plenty of time to read the match programme from cover to cover to discover, not only what the current state of play was in the unofficial London championship, but also what was happening in the Football Combination (reserves) and South East Counties League (youth teams).

For several years running the name of Roger Cross repeatedly appeared in the back of the programme as he rattled in the goals for youths and reserves. He scored when he wanted to even before that idea was born.

Cross was part of the same youth intake as Trevor Brooking (they were born just a few weeks apart in October 1948) and Sir Trev mentions Cross as one of his pals at the club in his autobiography, My Life in Football. Strange to think that I had never heard of Trevor Brooking before his debut but was eagerly awaiting a first sighting of Roger Cross.

Cross made his debut as a substitute (for John Sissons) in August 1968 during a 5-0 home win against Burnley and later that season went out on loan just down the road at Leyton Orient. The start of the 1969/70 season saw Cross get a brief run of games in the first team, scoring his only goal in the 1-1 draw with Arsenal at Upton Park; but that run came to an end by October and he was transferred to Brentford.

His playing career then took him to Fulham, Brentford (again), Seatle Sounders and Millwall before going into coaching with QPR. Cross renewed his association with West Ham in 2001 and held a number of coaching and scouting roles before parting company in 2011 as a cost-cutting measure during the Avram Grant revolution.

When we are growing up most of us have heroes. As a young boy, once I had outgrown the nursery rhyme wallpaper, my walls were adorned with pictures of my first heroes. Photographs of West Ham footballers and pop stars filled my bedroom walls from the late 1950’s throughout the 1960’s. Pride of place was an action photograph of my first West Ham hero, John Dick, in a mid-air tussle for the ball in a game at Upton Park. It was taken by a press photographer who my uncle knew.

West Ham were promoted to the top flight at the end of the 1957-58 season. John Dick, who always wore the number 10 shirt (no names on them in those days), netted 26 times in that season, and scored 29 goals in Division One the following term. It was around this time that I began to take an interest in football and West Ham. I was only four at the time but I have memories, albeit hazy ones, of this period. 

I remember my first visit to Upton Park to see the Malcolm Allison testimonial game in November 1958, the delight when opening my Christmas present of a claret and blue short-sleeved V-neck West Ham shirt with a hand-sewn number 10 on the back on Christmas Day 1958, the excitement of seeing my first league game the same morning (yes Christmas Day 11am kick off!), and the first John Dick goal I recall when he netted a rebound off the Spurs keeper in front of the North Bank that day. We won the game 2-1 as well!

In a West Ham career that started before I was born and ended when I was eight, John Dick was leading scorer most seasons he was with us, scoring 177 goals at a rate of almost exactly one in every other game. His partnership with Vic Keeble for three years at the end of the 1950’s produced abundant goals (Keeble himself scored 51 goals in 84 games before injury curtailed his career).

Ted Fenton, our manager, spotted 22 year-old Dick when he was doing his National Service in Colchester, after watching him play for Crittall Athletic, now known as Braintree Town. He had a lethal left foot and was almost unplayable in the air. He was similar in a way to Andy Carroll, but with the added bonus of being more mobile, a prolific goal scorer, and a player who rarely missed a game through injury. In 1959, John, who was born in Glasgow, also won his first and only cap for Scotland against England.

My favourite game was in November 1959 when he scored a hat trick in a 3-2 win over champions Wolves. I remember the time well – we were top of the league and I went into hospital the following week for removal of my adenoids. The following weekend when I was still in hospital, despite leading Division One, we managed to lose 7-0 at Sheffield Wednesday! That’s West Ham for you.

I cried when we sold him to Brentford at the start of the 1962-63 season. I just couldn’t understand it. He was only 32 and had scored 23 goals the previous season. He was even more prolific at Brentford scoring 45 times in just 72 games.

His autograph took pride of place at the top of my West Ham 1959 team signatures. So many West Ham legends signed that page for me and I added some miniature pictures cut out of programmes alongside some of them. In addition to John Dick my book was signed by Noel Dwyer, Harry Obeney, Malcolm Musgrove, Andy Malcolm, Phil Woosnam, Ken Brown, Mike Grice, Vic Keeble, John Bond, and Noel Cantwell.

John Dick died in 2000 aged 70. A seat in his memory stands in Hainault Forest near to where he lived and his ashes were scattered nearby. I will always remember my first footballing hero.