What to make of the fiasco that is West Ham’s summer transfer window? Less than two weeks to new season kicks-off and still no sign of fresh blood at the London Stadium. And this in a squad that only narrowly avoided relegation in June, is now without its standout player over the past three years, and has a handful of other players way past their best.
The eventual loss of Declan Rice was inevitable and his importance to the team cannot be understated. He was far more than a defensive midfield shield with the strength of his positional play, ability to make interceptions and ball carrying were integral to all aspects of David Moyes uninspiring tactics. His departure was an open secret but the significant overhaul in personnel and approach necessary to compensate for the loss has yet to start. Time is running out and a season of struggle beckons!
Transfer speculation has developed into its own industry in recent years. Media outlets spurt out a steady stream of teasing, sensational content to attract the clicks that drive advertising revenues. Any relationship with or pretence at truth is purely coincidental, making it almost impossible to separate fact from fiction. Most rumours are lazy and recycled speculation and allow us to pick and choose those we want to believe and react to. They are best regarded as entertainment even if, ultimately, that reliable journalist’s story will turn out to be spot on – it’s spotting them that is the challenge.
Meanwhile at West Ham, we are told the club are working tirelessly tracking players, holding talks, and preparing bids – but so far, without success. Most Premier League clubs have finalised at least some of their summer business, although fans of Everton, Palace, Fulham, and Wolves might be equally as frustrated as those at West Ham.
Confusion about what is happening behind the scenes is compounded by the lack of clarity on who now does what when it comes to the identification of transfer targets.
When West Ham appointed Tim Steidten as Technical Director it was a welcome positive move for a club so often paralysed by a repeating cycle of haphazard recruitment and discounted dead wood clearance. At last, there would be a structure and plan involved in transfer dealings. But for that to work smoothly the footballing philosophies between the Technical Director and Manager must be aligned. The distance between the search for new players and the person responsible for deploying them cannot be too great. The worry is that the individuals concerned are on very different wavelengths.
There is sure be a certain degree of friction between the roles as their respective time horizons differ considerably. The Manager’s job security depends solely on the here and now while the Technical Director is concerned with strategy, planning and succession. It doesn’t need a genius to recognise that alignment in styles would not exist between the ultra-conservative Moyes and the progressively minded Steidten. The irresistible force has met the immovable object.
So is there a standoff between Moyes and Steidten? Moyes prioritising Premier League experience (the most expensive option) after failing to integrate last summer’s signings into his squad. Making the likes of Ward-Prowse, McTominay, and Maguire right up his street. While Steidten has been appointed to introduce a data driven approach for scouring domestic and overseas leagues to unearth emerging and undiscovered talent. If the stories that Moyes has a veto on all signings are true, then creeks and absence of paddles are the order of the day.
Then we must consider the position of the owners, for whom, it is assumed, Sullivan is still the one the pulling the strings and leading negotiations. A desire to spend wisely is not unreasonable. He would be negligent in spending big money on players late in their career where there would be little or no resale value at the end of their contracts. Or committing a large slice of his budget on any individual player. The club’s position outside the rich six or seven clubs requires a more imaginative transfer strategy if we hope to compete. That may mean players using West Ham as a stepping stone for greater things. The risk with Sullivan, however, is that he cannot resist a haggle and putting in low-ball bids. I wonder how many have slipped through our hands because of that.
So, all in all, the situation is a mess. If, and when, players are signed – and I believe we need at least six – the pre-season will have passed by. Moyes will adopt a cautious, safety-first approach to bedding them in and the opportunity to get early points on the board (or introduce a change in playing style) will be lost. Unless, matters change quickly, excitement for the new season off the back of European trophy success will be terribly subdued. COYI!
Under The Hammers 