Oh what a circus, oh what a show
Sky Sports has gone to town
Over the transfer of footballer David Luiz
They’ve all gone crazy
Reporting all day and rumours all night
Falling over themselves to get helicopters in sight
Oh What A Circus is a song from the 1976 musical Evita, written by Tim Rice and Andrew Lloyd Webber. David Essex (a West Ham fan, but more famous as a pop idol of the 1970’s, and very recently an actor on Eastenders) later recorded the song, which uses the same tune as the more well-known Don’t Cry For Me Argentina. It was a commercial success for him going close to the top of the UK singles chart in 1978 at a time when his career and teenybopper appeal appeared to be on the wane. The song compares the life of Eva Peron to a circus. I make the same comparison with Sky Sports coverage of transfer deadline day to a circus. Some might call it a pantomime.
The circus comes to town twice a year when Sky Sports cancels leave for all reporters and sends them to stand outside training grounds, hiding behind bins, to be attacked by sex toys, to be drowned out by excitable teenagers keen to show themselves up on TV, whilst trying to grab interviews through car windows with players and managers or indeed anyone driving past them.
Jim White, rumoured to be soon taking over the prestigious 10am morning slot on Talk Sport from Colin Murray, wearing his bright yellow transfer day tie, anchors the infamous evening shift in the Sky Sports studio as the clock in the corner of the screen ticks down second by second. You’d think a rocket would be taking off for the moon, but no, it’s just the countdown to the window slamming shut at 11 pm. The window is open for the whole of the summer, but come the last day of August it has to be slammed shut as the cooler nights of Autumn approach. And even though they’ve had three months or so to conduct their business, the clubs have to go mad in the last few hours, panic buying and frequently paying over the odds for any player they can lay their hands on, hoping they’ve got a bargain, but unable to return any goods that turn out to be faulty or unfit for purpose.
To be quite frank just watching for a few minutes can drive you mad, as reporters in front of cameras confirm what “Sky Sources” ticker-tape says running across the bottom of the screen, and then breaking news highlights what everybody has just been going on about for the last couple of hours. And then a sidebar on the screen tells you exactly the same thing. So much repetition and for what? You can look on the internet later in the evening or in tomorrow’s newspapers and see all the transfers listed there.
But apart from the window slamming shut we get all the final day drama with all the usual jargon, last minute dramatic swoops, pictures of helicopters that may or may not contain David Luiz, phones buzzing, alleged sightings at motorway service stations or petrol stations anywhere, Ronaldo or Messi shopping at the Westfield shopping centre, Valencia in the back of a cab in Swansea or Liverpool (or putting his feet up in Ecuador), everyone with their sources, players spotted at training grounds, Jack Wilshere driving his car to Bournemouth, last minute intervention by Daniel Levy who suddenly decides he wants Sissoko, and descriptions of transfers or done deals or rumours using words like amazing, dramatic, sensational, shocking, exciting, impressive or incredible. How Sky Sports and the media in general can make so much out of nothing is amazing / sensational / incredible! And of course we have the usual social media where people in their millions are reacting (mostly in the most negative way you could imagine with expletives galore about transfers that may, or more likely may not, happen)
Poyet is going but Payet is staying (was there ever really any doubt?). World Cup winning, 33 year old, ex-Liverpool and Real Madrid right back Arbeloa has apparently signed. I started to follow him on Twitter and noticed he has 4.5 million followers! Wow that must more than the rest of the West Ham squad combined! It was reported that the move was instigated by David Sullivan who wanted to buy anyone who has ever worn a number 2 shirt to be absolutely certain that Michail Antonio never has to play in this position ever again.
And what’s this? 10.45pm – it is being reported that Valencia has signed for Everton on loan with a view to a permanent deal. £14.5 million? Have they watched him lately? Plenty of new blind alleys for him to find in Liverpool.
Oh what a circus, oh what a show!