Category: Transfers

West Ham Briefing: Potter’s Wheel of Good Fortune, Summerville Love-In and Last-Minute Window Shopping

It was a vintage unexpected West Ham display at Nottingham Forest where only the overzealous or insane could have predicted a 3-0 demolition masterclass for Graham Potter’s men

I was so convinced that Sunday’s game was going to be another heavy defeat that I considered wearing a black armband just to watch it. How wrong I was. And it was this sudden and unexpected transition from dysphoria to euphoria over the course of ninety minutes (plus added time) that made victory so sweet and uplifting.

Having criticised Graham Potter in the past for his poor record in the West Ham hot seat, it is only fair to give him credit for his part in yesterday’s success. The decision to scrap the three centre back experiment in favour of a back four certainly had my support – and that of many others judging by online reaction. Some might say it was a case of Potter playing catch-up as many had singled out the defensive formation as the side’s greatest issue since the opening day. I have a real dislike of the back 3/5 as the default formation – it is too predictable and stifles creativity – and it is no surprise that so few coaches opt for it – only Manchester United, Wolves and Crystal Palace on a regular basis as far as I know.

Still, Potter made the right call and the relief in his demeanour palpable. In his post-match comments, Potter suggested that defeats to Sunderland and Chelsea were primarily down to individual errors. That it was results rather than performances which had been poor. For now, we must agree to disagree on that point but let’s see how events unfold after the international break. The win was copybook awayday smash and grab, and it will be fascinating to see how the approach translates at home in the London Stadium, where the coach’s record sits at just two wins from ten.

The Hammers made the usual tentative start at the City Ground with worrying early signs that they could be caught out by early through balls. But once settled, a more compact West Ham rearguard were able to limit the host’s threat to a succession of hopeful crosses. With Kyle Walker-Peters and Malick Diouf doing a great job of policing the flanks, the excellent Dinos Mavropanos and skipper Max Kilman were free to dominate the penalty area in a way that is expected of central defenders.

The brightest moment of the first half came when impressive debutant Mateus Fernandes perfectly picked out the run of Lucas Paqueta whose first time effort was tipped over by the Forest keeper.

Despite the Hammers growing confidence, caution continued to get the better of them when in possession. Reluctant to take risks, commit players to attack or move the ball forward with purpose. It took a collection of inspired substitutions to change the complexion of the game completely – Callum Wilson (64th minute), Andy Irving (75) and Crysencio Summerville (82) on for Niclas Fullkrug, James Ward-Prowse and Fernandes respectively.

The introduction of Summerville might well have been a token gesture; to give him a short run-out after such a lengthy lay-off. Yet within six minutes, his pace, energy and direct running had set up Jarrod Bowen for a delightfully instinctive opener and won the penalty (converted by Paqueta) to double the West Ham lead.

The signing of Callum Wilson had divided opinion among West Ham fans. There’s no doubt he is an intelligent and mobile footballer with a level of close control rare in a West Ham striker. His presence and movement caused immediate nuisance to the Forest defence, and he capped off a fine display with a well taken headed goal – West Ham’s third and his 89th in the Premier League.

Special mention also to Irving who, as ever, acquitted himself expertly in the few minutes he was allowed on the pitch. Quite why he has never been given the nod over several of the other underperforming midfielders is an ongoing puzzle.

And no forgetting a first clean sheet of the season. Well-done to Mads Hermansen for bouncing back from an awkward start to his West Ham career. He wasn’t unduly tested by Forest but handled everything thrown at him competently. It was noticeable how comfortable he is with the ball at his feet.

Despite Sommerville grabbing the headlines, my man of the match vote goes to Diouf. Strong in defence, quick to get forward and provider of wonderful crosses. But there were also many other fine performances including Mavropanos. Walker-Peters, Fernandes, Bowen and Paqueta. The mazy Payet-esque run by Bowen would have been a delightful goal had it not been for Wilson’s intervention.

Only time will tell whether Potter has answered his critics with this unlikley win. In many ways, it was a very un-Potter like victory based on fast breakaways/ counterattacks and defending a lead by trying to score more rather than sitting back, bringing on more defenders, and conceding space and territory. Was this by accident or design? Trying to visualise a Potter lineup that simultaneously includes Magassa, Fernandes, Paqueta and Summerville stretches adventure to mind bending proportions. Never mind, at least we now have three surprise points on the board and are only three away from a Champions League spot😉.

VAR – Ruining Football Since 2019

When West Ham scored their opener on Sunday, I was waiting for VAR to rule that the throw-in leading up to it had been awarded to the Hammers incorrectly and that the goal should be chalked off. This came on the heels of one of the most ludicrous VAR interventions ever in the Chelsea – Fulham game on Saturday when a collision in one half of the pitch was deemed to be a careless enough challenge to rule out a Fulham goal in the other. Quite why the VAR guy felt the need to get involved, why the referee went along with it and how it can take four minutes to check a clear and obvious error, highlights everything that is wrong with the implementation. Putting useful technology into the hands of incompetents will always fail. VAR is sucking the life, joy and spontaneity out of the football experience.

It used to be said that two pairs of eyes are better than one. But whoever said that had never met referees. Keep the goal-line technology and semi-automated off-sides but chuck the rest out until someone sensible can be found to operate it.

Pawn Man Swoops In To Save Kyle MacFallguy

The funniest story of the internet content week was the idea that David Sullivan was taking back control of the club’s transfer business due to the failure of Potter and MacFallguy to identify any players the Chairman was prepared to sign. Surely only an idiot believes this spin from the man who has undermined every recruitment specialist hired by the club over the last ten years.

Pawn Man announces two new West Ham signings

As it happens, it may just be possible that the club has made a few excellent signings this window. At least they are in the right age range and can move beyond snail pace. We will need to wait to see how reasonable the transfer fees paid turn out to be.

The club has taken an unusual approach to transfers. Announce at the start of the window that you are skint and must sell before you buy – so that buying clubs can screw you on fees received. Then do little or nothing for over 80 days before desperation sets in and allows selling clubs to similarly screw you on fees paid.

Today is, of course, the final day of the summer window. Most often, it is an anticlimax at the London Stadium especially when considering the typical time needed to complete a medical and seal a deal for each player. Will this year be any different? Was winning on Sunday bad timing, giving the board an excuse to do nothing more now that everything seems ok again?

We can definitely expect a few more outgoings with Nayef Aguerd and Guido Rodriguez ready and waiting with their bags packed . Maybe Andy Irving will also depart in search of regular football – I hope not. Plus, there are still rumours about Tomas Soucek heading for a Moyes reunion tour.

As for incomings, we are still short in cover for central defence and striker. Useful youthful cover in both areas would be more than welcome.

The bright spot is that with the window closing (slamming shut) at 7pm, there’s no need to stay up late this year. COYI!

West Ham Wednesday Bulletin: Graham Plotter And The Window Of Uncertainty

As other clubs fine tune their squads for the upcoming season, the promised squad rebuild at West Ham remains stalled in the planning and plotting stage. It’s all looking disastrously last minute.

Updating Transfer Windows – 13% Complete – Please Do Not Switch Off

What better way to undertake a massive summer squad overhaul than to leave everything until the last minute. While other clubs move with purpose to secure their chosen signings, the good folks at the London Stadium are left paralysed in an endless loop of talk but no action.

At the time of writing, eight players who featured in the first team last season have already checked out. If reports are true, the club are also willing to push a further three or four through the departure gates over the coming weeks. Regardless of the quality of the departed, it’s one hell of a gap to fill with just over four weeks to go before the big kick-off – despite yesterday’s welcome signing of El Hadji Malick Diouf from Slavia Prague.

As fans we are frequently reminded how important it is to get in a full pre-season. It is the go-to excuse manager’s use after every poor start. And yet the cunning West Ham plan is to enter theirs with barely half a team. Past performance caveats notwithstanding, Graham Potter’s inability to create a cohesive unit in five months last season does nothing to dispel fears that there’s a season of struggle ahead – and the further hit of revenues that comes with it.

If anything can be read into the Diouf signing, it is that Potter intends to settle on a formation that involves wing backs providing width in advance of three central defenders. Possibly a 3-4-3 but, more plausibly, the less enterprising 3-5-2 underpinning the coach’s dream of competitively losing most games by a single goal. All that’s needed now then are the missing, keeper, central defenders, midfielders, and forwards to convert the dream into possession-based reality.

The transfer window stays open beyond the start of the season until September 1. There are sure to be more ins and outs – eventually, and almost certainly later than desirable. As always the list of online speculative targets is as lengthy, abstract and mysterious as Jeffrey Epstein’s’.

The Madness of Chairman Dave

It would be unfair to point the finger of indecision exclusively at Potter and Kyle Macaulay for the absence of transfer activity. For all we know, they have been working diligently and with laser sharp focus on a data driven list of potential young and athletic recruits to fit their chosen style of play. Players who would both improve the squad technically and ensure that it is faster, fitter, and younger. The signing of Diouf looks an excellent first step in that direction.

But as we all know, hovering in the background of any transfer negotiation is the malignant interference of Chairman Dave and his Baroness sidekick. Ready to scupper or derail the latest recruitment plans as he had with Husillos, Newman and Steidten in the past.

By chance, I came across an article I had written in 2017 (below) after hearing a Sullivan radio interview where he “accepted that by focusing on proven and experienced ability the club had adopted a short-term view for its player recruitment.” The suggestion being that this short-term thinking was about to change. But here we are eight years later beating the same drum on the club’s failure to adopt any semblance of long-term strategic thinking.

Sullivan: Give Me Just A Little More Time!

The West Ham friendly media continue to frame the Hammers transfer dealings as a delicate PSR balancing tightrope. Indeed, there may well be trouble ahead if PSR is not abandoned (as many expect) in favour of a simpler squad cost ratio. But this is not a today problem. And if the worse comes to the worse, why not sell the women’s team to yourself as others have already done?

The most recent financial distraction has involved scare stories circulating about the need to repay the club’s overdraft facility with Barclays Bank. This is an arrangement that has been in place some years and its relevance has been significantly exaggerated. In fact, a standout feature of West Ham accounts in 2024 was that the club has next to no financial debt, having paid off any external loans at the time of the last cash injection into the club. This is quite unusual for a Premier League club where financial debts of £300 million or more are not uncommon. It should be noted, however, that financial debts do not include outstanding instalments on player transfers.

Clearly West Ham do have a cash flow problem. It is something the Board must address independently of any PSR considerations. The need to inject capital on a regular basis is now an essential requirement for any Premier Club with ambition. If the current board are not up for that, then it’s time to find someone who is.

It’s Been The Ruin of Many A Poor Buy

I have mixed feelings about the transfer of Mohammed Kudus. Not that he was sold but the size of the fee that he finally went for.

Unless the club is bought by a sovereign wealth fund or similar, the only way West Ham can hope to mount a consistent challenge at the right end of the table is to profit from player sales. When you consider that Manchester City’s kit partnership with Puma earns more in a single deal than the Hammer’s combined Commercial and Matchday revenues then the size of the gulf is clear.

Kudus should have been a perfect model of buy low, sell low. Pick him up from a lesser league, develop him over a couple of seasons and sell on at a handsome profit. Yet despite early promise, it didn’t work out like that.

Some may say it’s good riddance to a player with a bad attitude. Others may see a player who became fatally frustrated with how he was handled by a succession of poor management decisions. Whichever it was, his first season promise evaporated to the point where none of the truly rich clubs were tempted by the lure of his buy-out clause. Throw in Sullivan’s bizarre decision to let the world know how skint West Ham were and it provided the perfect storm for Daniel Levy to nip in and buy Kudus at a knock down price. The transfer fee may represent an accounting profit of £30 million or so – a rare bounty for West Ham – but it should have been far higher.

Tottenham has often (along with West Ham and Manchester United) been one of the Premier League career graveyards for big money signings, but I predict Kudus will be a big hit there if Thomas Frank translates his rapid counterattacking style of football from west to north London.

Young, Gifted and Back (On The Bench)

For a club that styles itself as the ‘Academy of Football’, the record for developing young talent in recent years has been abysmal. In the last ten years, new academy graduates have made a total of 253 Premier League starts for the Hammers. Of those, 190 were Declan Rice with the remainder comprising Ben Johnson (38), Ollie Scarles (7), Grady Diagana (6), Jeremy Ngakia (5), Reece Burke (4), Reece Oxford (3). Without the good fortune of picking up Rice when he was rejected by Chelsea it is very sorry reading.

The idea then that today’s current batch of youngsters might come to the club’s rescue as ‘Potter Gives Youth A Chance’ sits somewhere between wishful thinking and clutching at straws. I am as thrilled as anyone whenever a player emerges from the youth setup to become a West Ham regular. And hopefully, one or more of the current crop can do so. But history advises caution.

I try to keep tabs on the players out on loan from West Ham season but did not get the sense of outstanding successes that some have been reporting. No-one really pulling up the proverbial trees. I would be very happy if there are breakthroughs this season but I wouldn’t want to bet our Premier League future on it.  

West Ham Monday Briefing: Too Quiet On The Transfer Front

With less than seven weeks to go before the big kick-off what is happening to the much needed rebuild at the London Stadium. How skint are we, who will be sold, who will be banned and are we ever going to sign any new players?

It was Kick-Off Day minus 47. The wind howled around the empty, soulless Rush Green portacabins, as dust swirled across the cracked, abandoned car park. A single corner flag flapped rhythmically in the breeze, forgotten when the last training session ended just a few short weeks earlier. Nothing stirred except for an old man and the squeaking wheels of a white line marker in the far distance – otherwise, no life, no sound; only silence and despair.

In one corner, a rusty padlock hung above a door marked ‘Head of Recruitment’. A handwritten paper sign sellotaped to the splintered window read: ‘First Class Players Wanted – All Positions. Please state age, experience and preferred agent.’ Welcome to West Ham in the Transfer Window!

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 If You Can’t Convince Them, Confuse Them

A few weeks ago, I published an article on the realities of the financial situation at West Ham. Although, it is now accepted that West Ham had never faced an immediate threat of a PSR breach, the rules continue to be waved around as a portent for troubled times ahead – possibly the 2026/27 season but more probably the one after that. Yet in all likeihood, the existing PSR rules won’t survive that long now that Chelsea have destroyed their credibility.

Not surprisingly, it was in the Board’s interest to point the finger at ‘externally’ imposed rules rather than admit their own mismanagement for the club’s current woes. I had often wondered why the remaining Premier League clubs had voted for PSR in the first place given its major impact was to preserve the rich club status quo. But then you realise that for most, the priority is not to compete with the rich but to maintain their own advantage over those who are newly promoted.

The dilemma in understanding what is going on at West Ham in this age of misinformation is whether what we read has genuinely been leaked by the club, has been misunderstood/ misreported by the messengers or simply been made-up in the interest of internet clicks.  

The major talking points in recent weeks have been the suggestion that only 75% of player sales will be made available for purchases, and the hint that a £90 million injection of capital is about to be made by the Board. The former is almost certainly a confusion arising from PSR accounting principles where only the excess of sale price over book value can be shown as player sale profit. I’m guessing that someone has made a back of an envelope calculation that this might equate approximately to 75%.  As for the latter, the Board now find themselves in a position where they are obliged to invest further or face the prospect of PSR losses over the next three years being limited to £15 million, rather than £105 million. What form the investment takes, who puts their hands in their pockets, and how the money is used will provide interesting insights into the mindset and intentions of each of the owners.

Such is the dislike and distrust of David Sullivan by many supporters that is has spawned all manner of wacky conspiracy theories. Allegedly the Chairman has a secret plan to get the club relegated as a deliberate act of revenge, making a moonlight flit out of Stratford and baling out of an airplane over the nearest tax haven hugging his parachute payment. Personally, I believe the woeful management of the club is better expalined by Hanlon’s razor which suggests: “never attribute to malice that which is adequately explained by stupidity.” For stupidity, read collective incompetence driven by a gaggle of overblown egos.

 What A Waste of Money

It should come as no surprise to many that the effectiveness of West Ham’s transfer spending over the years has been atrocious. Take Declan Rice out the equation and the player trading profits are at the bottom of the league. If there was any lingering doubt, then take a look at the estimates of squad value calculated by the Transfermkt website (below). Not just that West Ham is ranked in 14th place – despite their relatively high spending – but how far they are behind clubs such as Brighton, Bournemouth and Forest.

1) Man City – €1.35 BN, 2) Chelsea – €1.21BN, 3) Liverpool – €1.09 BN, 4) Arsenal – €1.01BN, 5) Man United – €818 M, 6) Tottenham – €805 M, 7) Brighton – €732 M, 8) Newcastle – €597 M, 9) Aston Villa – €574 M, 10) Bournemouth – €466 M, 11) Nottingham Forest – €444 M, 12) Brentford – €432 M, 13) Crystal Palace – €426 M, 14) West Ham – €370 M, 15) Fulham – €318 M, 16) Wolves – €276 M, 17) Everton – €257 M, 18) Leeds – €211 M, 19) Burnley – €187 M, 20) Sunderland – €137 M

This is no accident or from run of bad luck but a direct consequence of failing to move with the times. Refusing to adopt a professional approach to scouting, recruiting and longer-term planning. Taking the easy option of relying on agents to identify targets rather than trusting the club’s own resources. Paying lip service to the trends of data analytics and appointing experienced football directors in the belief that a bunch of amateurs can do it better.

Profits on player sales is a significant component of football finances – and will continue to be important if/ when squad cost ratios replace PSR. A smarter club in West Ham’s position would have recognised this long ago and planned for the recruitment and development of younger players who can sustain and raise the club out of its current stagnation. It is a strategy that also calls for the setting aside of sentiment. There is an optimum time to sell any player, no matter who they are.   

All Quiet On The Transfer Front

As usual the early days of a West Ham transfer window has been all noise and no action. Last summer I made of point of making a note of every player linked to the club but gave up after the list broke through the one hundred barrier.

The backdrop to this summer’s business have been the baffling public announcements of “we’re skint and must sell before we buy.” Quite why anyone would show all their cards before entering into any negotiations is beyond bizarre. Was the intention solely to manage supporter expectations, an attempt to hide behind PSR regulations or something more sinister. Now we know the club’s problem is cash flow (and not PSR), we also know that it is something the Board can quite easily fix – after all they broke it in the first place. The promised £90 million injection – in whatever form it takes – should serve to partially ease the impasse.  

We know very little about the direction Graham Potter and Kyle Macaulay’s thoughts. The assumed principles of pursuing younger emerging talent sounds eminently sensible. Hopefully they are locked away in a quiet corner somewhere, methodically poring over the rows and columns of a recruitment spreadsheet. Keeping tabs on the players that the data has identified and preparing the bids to be put forward. But will they be allowed to excel themselves in the transfer window or will their preferred targets end up as more names in the list of the ones who got away? Sacrificed to the rubbish bin of low-ball bids, take-it-or-leave-it offers and DFS style payment terms.

Potter and Macaulay have a massive job on their hands to rebuild the Hammer’s sqaud. If they also to lose Kudus and Paqueta as predicted to fund recruitment the challenge becomes even greater – both in finding the players and subsequenting moulding a team from a bunch of strangers. My preference is that they are shopping in the under £25 to £30 million aisle, prioritising pace and excluding anyone aged 27 or over, except in exceptional circumstances. Otherwise, it will be a case of rinse and repeat when we reach the same time next year, requiring a third consecutive summer reconstruction.  

Today, is when the majority of Premier League clubs get to close their accounts (West Ham’s closed at the end of May), so we can expect activity to pick up this week. There may also be last minutes manoeuvrings by any club (e.g. Aston Villa) who find themselves on the cusp of a PSR breach.

In truth, transfer business has been relatively slow across the board, but we have been here before at West Ham. Looking patiently at the clock as the minutes, hours and days tick by. When others start to spend while West Ham sit on their hands, making enquiries, considering targets and preparing talks.

As things stand the Hammers are deep in the ‘conversation’ for relegation. We cannot rely on there being three worse promoted teams again. We have to make ours better. It really is time to act. COYI!   

Counting And Spilling The Beans On West Ham United’s Finances

Here we go! The silly season of transfer bids, player wages, contract lengths, amortisation and PSR breeches is upon us. How does this leave West Ham’s Finances. Strong and stable, or in a mess?

The once simple beautiful game has mutated into a strange and complicated beast for its followers in recent years. A plague of over analysis, statistical overload, tactical complexities, formation paralysis, and eccentric rule interpretations requires fans to understand double pivots, false 9s, low blocks, high presses, inverted wingers, box-to-box midfields and whether a player was entitled to go down. But making matters even worse is the need to be a financial wizard, understanding concepts such as profit and sustainability rules, associated party transactions, player amortisation, shareholder loans and squad cost ratios.

As we enter the summer madness of the transfer window, we take a look at the current state of West Ham’s finances and how they compare with selected other clubs.

Revenues – Where Does The Money Come From?

Despite being ranked as a top twenty club in the 2024 world football rich list – a status they will struggle to retain in 2025 in the absence of European competition – a massive gulf remains between West Ham’s income and the ‘rich 6’ of English football.  Clubs such as Liverpool and Arsenal are able to generate revenues 2.7 times larger than those currently earned by the Hammers. The gap is impossible to narrow for any club lacking regular Champions League participation; or the financial muscle and ambition to challenge for it.

Broadcasting revenues (the central distribution of funds from the Premier League and UEFA for TV rights and prize money) continue to dominate at West Ham where they account for 60% of all income received. Comparable metrics for Liverpool and Arsenal are 33% and 43% respectively, illustrating how the bigger clubs use their global appeal to drive Matchday and Commercial revenues that dwarf those achieved at the London Stadium.

Although West Ham can boast the second largest matchday attendance in the Premier League, they drop to eighth in terms of matchday revenues, even in a season that saw a creditable Europa League campaign. Average revenue per fan is on a par with Fulham and Brentford, and behind the rich six, Newcastle and Brighton. The move to the London Stadium has not proven to be the money spinner promised and attempts at squeezing more from those attending, removing concessions, or attracting a greater proportion of higher spending casual visitors (tourists) have met with understandable resistance.

Commercial revenues have seen incremental growth through additional or improved sponsorship deals, pre-season tours and retail merchandising, but with a slower rate of growth than broadcasting. However, certain income streams, such as naming rights, food and beverage sales and income from the staging of non-football events, are not available due to the stadium ownership. This is a flip side to Brady’s much heralded ‘deal of the century’ in securing a low rent 99-year lease.

Expenses – Where Is The Money Spent?

The principal, and most high-profile, expenses at a football club are those related to player wages and transfer fees. While wages have increased significantly at West Ham over the years, they rank 9th in the league overall for staff costs (wages plus player amortisation). Unsurprisingly, these are way below the ‘rich’ clubs but they have also fallen further behind Newcastle and Villa as they pursue their Champions League ambitions. In total staff costs represented 91% of revenues in 2023/24.

To avoid confusion, it is worth taking a moment to consider how transfer fees are accounted for in profit and loss statements. Suppose a player is purchased for £50m on a 5-year contract. The £50m cost will be amortised in the accounts over 5 years at £10m per year, not as a lump sum. This is independent of how the transfer fees is actually paid in practise. For example, the whole fee up front or against a schedule of instalments.

Brighton provides an interesting comparison here. While their wage bill is not far behind those at West Ham, amortisation is significantly lower. A reflection of their strategy of unearthing emerging talent at a lower cost than the lazier West Ham obsession with experience and/ or recruiting players recommended by agents.  

With many of the operating expenses at the London Stadium paid for by the stadium owners, other expenses at West Ham are relatively modest. Not owning the stadium possibly also contributes to the club being in the rare position of having no financial debt. They do, however, owe significant amounts in future transfer instalments which we will return to later.

Transfers and Player Amortisation

If there are limited options for West Ham to achieve a significant increase in matchday and commercial revenues – and become less dependent of broadcasting income – then surely, they must pay more attention to generating player trading profits. For reasons best known to the owners, the club has chosen to ignore the model of buying low and selling high pioneered by the likes of Brighton. The policy of recruiting older, already established players and selling later resulted in an average annual player sale profit of just £15.4m in the nine years from 2014-23. A figure that was below the league median in seven of those nine years.

Indeed, it is rare for clubs to achieve operating profits. Most rely heavily on profits from player sales to comply with the Profitability and Sustainability Rules (PSR). West Ham’s poor record on player sales – the direct result of a transfer policy prioritising experienced, older players – has been a consistent drag on the club’s progress.

The reason the sale of Declan Rice was such a massive bonus for West Ham’s accounts is that, as an academy product, he had no ‘book value’. The entire sale proceeds could be shown as pure profit. Just as Rice’s contribution papered over the cracks on the pitch during his last season, his sale may have done the same for the club’s finances. The record profits in 2023/24 were almost entirely down to the one-off sale of a single player.

The financial implications of selling a player who had previously been purchased is not so clear cut. Consider the following example of a player bought two years ago on a five-year contract for £50m.

After the completion of two years, the player has a book value of £30m. If he has been a success and can be sold for £75m then great, a profit of £45m can be shown in the accounts. Conversely (and the more usual West Ham scenario) if the transfer has not worked out and he is sold for less than book value then the negative difference must be recorded as a loss. Thus, selling Gianluca Scamacca and Nikola Vlasic may have brought in some much-needed cash but did not generate any profit, as their transfer fees were aligned with current book values.

PSR and All That

The Athletic recently published a club-by-club table of Premier League PSR positions over the latest three-year period. Although interesting in that it confirmed West Ham did not have an immediate PSR problem (as many suspected), it was also a largely irrelevant rearview mirror exercise given the club’s financial year had already closed on 31 May. Whatever transactions take place this summer will become part of the 2025/26 accounts and factored into the three-year PSR period 2023/24 to 2025/26.

In calculating PSR limits, certain allowable costs (depreciation, woman’s football, youth and community development) are added back in to the profit and loss totals. For West Ham this is estimated at approximately £14m per year. Thus, for PSR purposes, West Ham’s 2023/24 profit would increase to £71m and allow for equivalent losses of up to £170+m in the two subsequent seasons without falling foul of the rules. Beyond that timeframe (once the Rice transfer drops out of the equation), the PSR outlook (assuming it remains) looks bleak unless the club significantly ramps up revenues or increases profits on player sales on a regular basis.  

The caveat to the above is that clubs can only lose £15m of their own moneyacross a three-year PSR period. Anything above that, and up to the £105m threshold, must be guaranteed by owners providing ‘secure funding’. According to The Athletic report, the most recent capital injection at West Ham has expired for the purpose of PSR calculation. If the Board (combined wealth £8 billion) do not address this, future PSR consequences would look very serious indeed.

Where Has All The Cash Flow  Gone?

When David Sullivan presented the 2023/24 accounts he gushed “It fills me with immense pride, as a steward of this illustrious club, to see West Ham United on solid financial ground, with all profits reinvested into our squad, infrastructure, and local community, providing a strong basis for our ongoing progress and long-term objectives”.

If we are to believe that is true, then why are we now hearing noise about the finances being in a mess? Or that players must be sold before signings can be made? And what exactly are the Board’s long-term objectives?

There is clearly a problem with cash flow that is beyond the hysterical headlines on the usual clickbait sites. There is nothing sinister about the club resorting to receivables finance or revolving credit facilities. They are standard business practices which I’m sure other clubs must also use.

A standout statistic from West Ham finances is that they are among the leaders for transfer fees owed, with a staggering £191m outstanding when the 2023/24 accounts were published. The equivalent figures available for selected other clubs are Brighton £104m, Newcastle £160m, Arsenal £268m and Liverpool £128. In part this will reflect the Hammers activity in the transfer market but may also be the result of holding out for extended payment terms – a kicking the can down the road tactic that anecdotally scuppers many a West Ham deal at the last minute.   

And here lies the conundrum. On the face of it, West Ham accounts have shown strong operating cash flows in recent seasons, and the club have successfully cleared all outstanding debts. In a normal business it would be an enviable position; but football is an abnormal business. Clubs are not owned for annual profits but for reasons of prestige, ego, and asset accumulation. In 2007, Forbes valued West Ham at £195m. Last May that had increased to £882. An increase achieved with limited shareholder funding beyond the issue of £125m in shares in 2022/23, much of which was used to reduce debt.

This has left a net funding/ investment in the past 5 years of just £54m, compared to £496m at Villa and £391m at Newcastle. It feels like an act of self-harm if the owners decline to make further investment now both to ease PSR pressures and to assemble a squad capable of competing at the right end of the table. This brings us back to the question of long-term objectives. Does this go any deeper than preserving Premier League status (and hence asset value) as a plodding mid-table team?

 What is apparent is that caution gets the better of ambition in the West Ham boardroom. No-one wants a reckless club owner, but some risks are worth taking where the rewards are high. Sound financial management is fine, but a clubs ultimate success lives or dies on its player and management recruitment. As the overall steward of West Ham’s recruitment, I’m not sure whether Sullivan should be ashamed or embarrassed by his record – probably both! Is there any chance of it ever changing? COYI!

With a week of the transfer window remaining, a trip down memory lane looking back at some of West Ham’s most successful incoming transfers

With the winter transfer window nearing its close it got me thinking about West Ham’s transfer successes and failures in the years that I have been following the team. In this article I will mainly concentrate on some of the successful ones and my favourites.

The first notable incoming transfer that I remember vaguely, mainly reinforced by my dad was that of Vic Keeble in 1957. We bought him from Newcastle for £10,000 which set up a partnership with one of my all time favourites Johnny Dick which yielded 40 goals as the Hammers became Second Division champions (Dick 21, Keeble 19). In the following season in Division One the pair scored 47 between them (Dick 27, Keeble 20), a key reason why we finished sixth in the table. In the next campaign he was forced to retire with back trouble and ended with 49 goals in 80 appearances, £10,000 well spent! What a partnership that was with Dick in the days when a twin spearhead produced such success.

The next one I remember was when West Ham smashed the British record transfer fee signing Johnny Byrne for £65,000 from fourth division Crystal Palace. He formed an exciting partnership with Geoff Hurst, with the bigger target man feeding off the skilful smaller partner and vice versa. He was an England international and when he was sold back to Crystal Palace in 1967 he had scored over 100 goals for us in just over 200 appearances. Perhaps his best ever game for us came in a League Cup tie in 1966 when we slaughtered ‘mighty’ Leeds 7-0. He didn’t get on the scoresheet that night but had a hand in virtually every goal and put in a performance close to perfection. Once again the twin partnership was a key factor.

In 1967 three signings were made to strengthen our defence. John Cushley arrived from Celtic and also from Scotland came goalkeeper Bobby Ferguson at £65,000 a record fee for a British goalkeeper. Both of the Scottish signings were not complete successes, finding it difficult to adapt to the English game. Ferguson was an excellent shot stopper but not the best when it came to dominating his penalty area. It was reported at the time that we could have bought Gordon Banks at the time as Leicester wanted to promote a teenage Peter Shilton, but for some reason we went for Ferguson. Most significantly at the time right back Billy Bonds was signed from Charlton for £50,000, arguably the best transfer ever made by the club in my lifetime.

Billy Bonds is a true legend at West Ham United, having made an indelible mark on the club both as a player and a manager. He quickly established himself as a key player, initially as a right-back before transitioning to midfield and then centre back. He was known for his hardworking, uncompromising, swashbuckling style, which perfectly complemented the skills of his teammates. He played a crucial role in West Ham’s successes, including their FA Cup victories in 1975 and 1980. Bonds was the only West Ham captain to lift the FA Cup twice. He also won the Hammer of the Year award four times, showcasing his consistent excellence.

His legacy at West Ham is immense. He made 799 first-team appearances for the club, scoring 61 goals over his 27-year association. His commitment to the club and his ability to inspire both as a player and a manager have cemented his status as an all-time great, and perhaps our best ever signing. The East Stand at the London Stadium is named in his honour, recognizing his contributions to the club.

In 1970 we signed Tommy Taylor for £78,000 from Leyton Orient. A very good centre half who had played in the first team at Orient at just 15 years old he played for nine seasons at Upton Park appearing in almost 400 games. He gained many under 23 caps for England but never quite made the full international team.

One of the great mysteries to me of international football was why Bryan ‘Pop’ Robson was never selected to play for the full England team. After a successful career at Newcastle where he won a Second Division Championship medal and a European Fairs Cup medal and scoring almost 100 goals West Ham paid a club record fee of £120,000 for his services. He went to Sunderland in 1975 and then we bought him back for £80,000 in 1976, staying with us for a further three seasons before again joining Sunderland. He scored over 100 goals for the Hammers and in 1972-73 was the First Division leading scorer with 28 goals. Ironically he left us twice just before we won the FA Cup, firstly in 1975 and then in 1980!

Alan Taylor became a household name in 1975 when his goals swept us to Wembley. He joined from Rochdale for £45,000 in 1974. He won an FA Cup winners medal in 1975 and a year later was in the side that lost to Anderlecht in the European Cup Winners Cup final. In five seasons at Upton Park he scored 36 goals in 121 appearances, but the statistic we all remember is that he scored two goals in the quarter final at Highbury against Arsenal, two goals in the semi-final replay versus Ipswich, and two goals in the final against Fulham.

There were two other relatively successful signings at the same time as Alan Taylor with Billy Jennings (£110,000 from Watford) and Keith Robson (from Newcastle) forming an entertaining front three.

Alan Devonshire is another West Ham United legend whose career is filled with remarkable achievements and memorable moments. He began his football journey at non-league Southall, where his exceptional skills caught the attention of West Ham scouts. Despite initial rejections from Crystal Palace, Devonshire’s talent shone through, and he signed for West Ham in 1976 for a fee of just £5,000. He quickly became a fan favourite, known for his mazy runs down the left flank and his ability to glide past defenders. His partnership with Trevor Brooking in midfield was telepathic, contributing to West Ham’s successes during the late 1970s and 1980s.

He played a crucial role in West Ham’s FA Cup victory in 1980. He also helped the team reach the League Cup final in 1981 and achieve their highest-ever finish in the top-flight with a third-place finish in 1986. Over his 14-year career at West Ham, Devonshire made 448 appearances and scored 32 goals. Despite his club success, his international career was limited to eight caps for England between 1980 and 1983. Many fans believe he deserved more recognition at the international level given his talent and contributions to West Ham.

Phil Parkes is widely regarded as one of West Ham United’s greatest goalkeepers. He began his professional career at Walsall before moving to Queens Park Rangers in 1970. During his time at QPR, he made over 400 appearances and earned his only England cap in 1974.

In 1979, West Ham broke the world record for a goalkeeper by signing Parkes from QPR for £565,000. Despite concerns about his knee problems, Parkes proved to be a fantastic acquisition for the club. He played a crucial role in West Ham’s 1-0 victory over Arsenal in the 1980 FA Cup final. In the 1980-81 season, he helped West Ham win promotion back to the First Division by keeping 22 clean sheets. He was voted Hammer of the Year for his outstanding performances in the 1980-81 season. He made over 400 appearances for the club and was known for his agility, shot-stopping ability, and leadership qualities. In 2003, a poll of West Ham fans voted him the club’s greatest ever goalkeeper.

Ray Stewart, affectionately known as “Tonka,” is another West Ham United legend whose career is filled with remarkable achievements and memorable moments. He began his professional career at Dundee United, where he quickly made a name for himself as a talented defender. His performances caught the attention of West Ham United, and he joined the club in 1979 for a then-record fee of £430,000 for a British teenager.

Known for his resolute defending and fantastic penalty-taking ability, Stewart became a fan favourite. He played a crucial role in West Ham’s 1980 FA Cup victory, scoring two goals in the fourth round against Leyton Orient and a last-minute penalty winner in the quarter-final against Aston Villa. His penalty-taking prowess was legendary, with him scoring 62 league goals for West Ham, 84 in total including all competitions, with 76 from penalties. He did miss 10 but his 88% success rate is one of the best. He played a crucial role in West Ham’s FA Cup victory, and was a key member of the team that won promotion back to the First Division, playing 41 games and scoring five goals. He made 432 appearances for the club.

Paul Goddard was signed from QPR for a club record fee of £800,000 in 1980. He scored 71 goals in just over 200 appearances and won an England cap whilst at the club before leaving for Newcastle in 1986, finding his first team chances restricted following the signing of Frank McAvennie.

Frank McAvennie was signed by John Lyall for £340,000 from St Mirren in 1985 and quickly set up a prolific scoring partnership with Tony Cottee. In their best season 1985-86 they scored 46 league goals between them and he won the first of his Scotland caps. He went to Celtic for £750,000 in 1987 and in 1989 he came back, although this time he was not so successful. In May 1992 he played his final game for us at home to Nottingham Forest and said goodbye in style with a hat-trick in a 3-0 victory, taking his tally to 60 goals.

Jarrod Bowen has been a standout player for West Ham United since joining the club in January 2020. After Hereford’s expulsion from the Football Conference in 2014, Bowen signed for Hull City on a free transfer. Bowen quickly made an impact scoring 15 goals in the 2017-18 season and winning the club’s Supporter’s Player of the Year and Players’ Player of the Year awards. His performances caught the attention of bigger clubs, and he eventually joined West Ham United.

Regarded as a quick, direct, mobile, energetic player with good technique and an eye for goal, Bowen is predominantly known for his speed, movement, clinical finishing, agility and ball control, as well as his ability to use both his pace and flair on the ball to create scoring opportunities for himself or his teammates. A versatile forward, he primarily plays as a winger on the right flank, a position which allows him to cut into the centre onto his stronger left foot, and either shoot on goal or play quick exchanges with other players and make runs in behind the defence towards goal. He can also play in the centre, behind the main striker as either an attacking midfielder or second striker or as the main striker. He has consistently performed at a high level, scoring goals and providing numerous assists in his time at the club. His contributions have been crucial in helping West Ham achieve notable finishes in the Premier League. Bowen scored the winning goal, in the 90th minute, against Fiorentina to give West Ham their first trophy in 43 years with a 2–1 victory. He has also represented England, earning 14 caps and scoring one goal. His performances at the international level have further solidified his reputation as one of the top players in English football. Despite a recent injury he has returned to training and we look forward to his return.

There have been many other excellent transfers including Ludek Miklosko, Scott Parker, Julian Dicks and Paolo Di Canio. And how good would Dean Ashton have been if injury had not cruelly forced him into early retirement from the game? There are others too that I may have temporarily forgotten when writing this article. But for all these there have been so many that turned out to be disasters, especially forwards such as Boogers, Hugill and too many others far too numerous to mention. In our current predicament lacking goalscorers I wonder if anyone of significance will arrive in this window? I won’t hold my breath.

West Ham Monday Briefing: No Blue Moon Shine for Lopetegui plus Nostradamus on the January Transfer Window

It was déjà vu all over again as a bright start by West Ham at the Etihad Stadium descended into shipping goals for fun and heavy defeat. Where do the Hammers go from here?

Something is seriously awry when the expected nervous anxiety of pre-match tension can be completely replaced by an overwhelming fear of impending embarrassment. Thus is the lot of a West Ham supporter as we enter 2025. The academy of failure and disappointment!

Julen Lopetegui made four changes to the starting eleven to face Manchester City on Saturday. Jean-Clair Todibo and Vladimir Coufal were the latest revisions to an ever changing defensive line, Tomas Soucek returned from suspension in place of Carlos Soler, and Niclas Fullkrug replaced the injured Jarrod Bowen.

The official West Ham website was coy on the exclusion of Emerson stating only that he was absent from the squad. He may well have picked up an injury, but the dearth of information served only to fuel speculation that he was packing his bags ready for a return to Italy to enjoy his football and pasta like his great-grandmother used to make. Instead of a natural left-sided replacement (Aaron Cresswell or Ollie Scarles) the coach opted to shuffle Aaron Wan-Bissaka to the other side of the pitch. While AWB can operate with some competence as an emergency stand-in left back, it is an unnatural and less effective position for him to be selected for. Still, we are mere fans and not highly paid, experienced coaches.

Having seen several Manchester City games in recent weeks, it was apparent that their greatest attacking threat currently came down the left through Savinho – a huge upgrade for City over Grealish or Doku. It was, therefore, a brave decision to award the job of marking him to the fast-fading Coufal. Bravery here crossing the line into foolishness.

Soucek was the latest unsuitable candidate to be given the honour of wearing the captain’s armband. Tom is another who is too quiet to act as an on-field leader. And with a mere 39 touches and a woeful team-worst pass completion rate of 56% he wasn’t exactly leading by example either. Even in the pre-match huddle he delegated the call to arms to Edson Alvarez. I think many of us had believed Max Kilman had been signed by Lopetegui for his skipper/ leadership qualities but apparently this is not the case – and not the reason for the inflated transfer fee paid.

A common comment from fans is that (even after 20 games) Lopetegui doesn’t know his best team. For me, it goes far deeper than that in that he has been unable to settle upon a setup where formation/ style/ identity matches the players at his disposal to execute it. To the outside observer the idea of playing to your strengths – creating a whole that is greater than the sum of the parts – is the fundamental requirement of any elite level coach. Otherwise, all that remains is a dream. Something that is great in theory but horrible in practice – like making love in a Triumph Herald.

In truth, West Ham had some fine first half moments against the least intimidating City side we have seen for many a year. Several presentable goalscoring opportunities were spurned before eventually falling behind to an unfortunate own goal. And the chance of a breakaway equaliser was denied when Lancashire born referee, Michael Salisbury, erroneously whistled for a foul by Crysencio Summerville in an obvioulsy fair tussle with Akanji. But today’s Hammers are perennially vulnerable, and the inevitable Haaland goals either side of the break settled the game in the host’s favour.

The injury to Bowen is a massive blow to the Hammers. It’s not clear how long it takes to recover from a fractured foot – anywhere between a few hours (Stuart Pearce) and three years (Andy Carrol) based on prior injury experience. If he is missing for the best part of two months, my expected 14th place finishing position must be revised downwards to 15th. Both Manchester United and Crystal Palace are sure to overtake us.  

Judging by the various comments trawled through online, I am in a rapidly reducing minority who believe the club have a decent set of players but are hamstrung by a coach who either has no plan, or is unable to communicate it to the team. If the internet is to be believed, only Bowen is routinely excused from criticism while the rest of the squad goes something like this:

Areola (showy, weak), Coufal (past it), Kilman (slow, overpriced), Todibo (sulky, injury-prone), Mavropanos (accident waiting to happen), Wan-Bissaka (thinks he’s a winger), Alvarez (erratic, blundering), Soucek (cumbersome, slow), Rodriguez (even slower), Soler (Guy Fawkes lookalike), Paqueta (fraud), Kudus (greedy), Fullkrug (donkey/ cart horse), Summerville (light-weight).

If they really are as bad as that, we may as well pack up and go home. It’s not that many of the current crop would make it into any dream team – and significant gaps do exist in the squad – but I see the failure as systemic rather than down to individuals. The woeful defensive record in particular being a function of the huge gaps and space built into the system by design, rather than the fault of whatever group of players make up the back four in any particular week. It’s almost guaranteed to make chumps of anyone unfortunate enough to play in it.

In a game of opinions, we each like to apportion blame in different orders of magnitude – Sullivan, Lopetegui, Steidten, or the players have all been targeted. But Sullivan is going nowhere voluntarily, Steidten’s role should be a longer-term play (if he is allowed to do it), and it will take an age (and is unaffordable) to replace all the players. That is the why it is the coach who must go if a change of fortune is to be enjoyed. His appointment was a mistake and those who made it must be big enough to admit it.

Several media sources have claimed exclusives on the real reason why West Ham might not sack Lopetegui any time soon. And that is the arcane world of modern football finances. Although presented as a huge reveal it is something we have mentioned here on a number of occasions previously. It will cost money to pay up the contracts of Lopetegui and his entourage – and that money must come from the same PSR pot available for potential transfer dealings. Buying a replacement out of his contract would have even more impact. It is a reality that cannot be put down solely to parsimony on the Board’s part. And explains why the owners might be prepared to limp along to the summer when player sales (Paqueta and Kudus) can reset the size of the pot to PSR in.

January Transfer Window Now Open

Rather than rely on the insider transfer gossip spewing daily from the Give Me The West Ham News Zone websites, I decided to consult the ancient musings of French astrologer, Nostradamus, for any breaking news stories. The probability of accuracy is equally reliable .

As we all know, Nostradamus was a celebrated 16th century pundit – a medieval Mark Lawrenson, if you like – who favoured a more traditional IV – IV -II formation and opted to publish his quillbait in the form of quatrains, or poetic verse. Critics claim his writings are cryptic, ambiguous, or incomprehensible. Not so very different from today’s media and this column in that sense – or Lopetegui’s tactics, come to that.

Of 942 assorted predictions made by Nostradamus, we have unearthed three that mention iron or irons:

“When in a Fish, Iron and a Letter shall be shut up,
He shall go out, that afterwards shall make War,“
Some scholars believe the fish references a potential swoop for Brighton defender Tariq LAMPREY. Others though suggest it may be a reference to famous former Hammers such as Geoff PIKE, RAY Stewart, Frank MACKERELvennie, Harry REDSNAPPER, Gary BREAM, Neil RUDDock (that’s more than enough fish puns – Ed)

“Into an Iron Cage he shall cause the great one to be draw
When the Child of German shall observe nothing.”
The great one is an expected approach to Jose Mourinho for the coming managerial vacancy while the child of a German observing nothing indicates the difficulty Tim Steidten would have working with him.

“The mad anger of the furious fight,
Shall cause by Brothers the Iron to glister at the Table,“
Fabrizio Romano and I are continuing to work on interpreting this one. Once a signing has been made, we will let you know what it meant.

West Ham Monday Briefing: “Florida Threes”, “Disconnecting Flights” and the “Shape of Things To Come”

As the countdown to the season opener continues, West Ham transfer frenzy steps up to new levels while friendly displays fail to impress

As the unofficial curator of the West Ham transfer links list, it is my duty to wade through the daily slurry of stories on the news feeds to keep up to date with the latest rumours. For the record, the list of targets has now risen to an impressive 140, of which just four have turned into confirmed deals.

The latest trend for any aspiring rumour site wishing to stand out from the crowd of recycled news is to include an apparent quote at the beginning of your headline. Not an honest “We haven’t got a clue what’s going on, mate” or ‘Your guess is as good as mine” but a more teasing “Have been told” or “Deal on the cards” tag – the written equivalent of tapping ones nose to suggests a level of reliable insider knowledge.

One of the more intriguing snippets of in-he-know-ness this week was hidden among Friday’s news where it was claimed Inter Milan were ‘plotting a Saturday phone call’ with a view to hijack West Ham’s bid for Aaron Wan-Bissaka. Surely that’s the sort of information that only comes to light through undercover surveillance.

There is a tipping point in transfer pursuits when you start to get the feeling that this deal is just not going to happen. The Wan-Bissaka story is getting very close to that. Chances of a signing are following the same trajectory previoulsy seen with Jhon Duran. Time to look elsewhere, I think, for an upgrade to the rapidly diminishing powers of Vladimir Coufal.

There has of course been a signficant further signing in the last seven days with the recruitment of Crysencio Summerville from Leeds United. It represents an exciting addition to the squad and has led to plenty of speculation as to how and where the coach will deploy him alongside Jarrod Bowen, Mohammed Kudus, Lucas Paqueta and the promised new striker. It’s a lineup that suggests rapid and direct attacks rather than the composed possession and patient build up that Julen Lopetegui is known for.

Expectations are also high for the imminent signings of striker Niclas Füllkrug from Borussia Dortmund and free agent defensive midfielder Guido Rodríguez, formerly of Real Betis. Should those come to fruition the remaining top priorities will be at right back and centre back where the squad is highly exposed. Strengthening the defensive midfield areas may help stem the tide but last season’s leaky defence continues to have significant gaps to plug throigh an injection of speed, strength, mobility and awareness. Although the desire to find ball-playing defenders is understandable, their core competency must still be the art of defending.

When the Füllkrug story broke last week, it was reported that Tim Steidten was immediately flying from Florida to Germany to agree terms with club and player. While at the same time, Füllkrug was said to be boarding a charted jet taking him from Germany to London. No wonder these deals take such a long time to complete!

The prospect of a sizeable fee being paid for a 31-year-old striker has been met with a degree of negativity online. While someone younger may have been ideal, Füllkrug looks s less risky bet to me than the unproven Duran. The downside, of course, it the absence of a resale value at the end of his contract. But if Füllkrug can reproduce his Dortmund form both with his goals and by acting as a foil for the exciting talent behind him, he could turn out to be an inspired choice.

Should Füllkrug join Summerville at the London Stadium it would be a rare venture by West Ham into signing northern European players. Previous experiences with Dutch (Jeroen Boere, Marco Boogers, Raymond Atteveld) and German (Thilo Kehrer, Thomas Hitzlsperger, Savio Nsereko) players have never managed to reach the heights. Better luck this time, perhaps!

The Hammers ended their Florida pre-season schedule with a second successive 3-1 defeat, this time to Crystal Palace, who are fast becoming something of a bogey side. The value of participating in pre-season tournaments such as these has to be questionable. What is the point and what can be learned from them? The West Ham starting eleven contained just three players certain to be lining up against Aston Villa in just under two weeks’ time.

From what we saw it is hard to disagree with Lopetegui’s assessment that there is a lot of work still to do. That would apply equally if all the first-choice players had been available. Those returning from international duty have yet to feature in any pre-season fixtures, while others likely to start on August 17 have yet to sign for the club. Modern football has become increasingly structured with team shape and individual positions – both in and out of possession – repeatedly drilled into players over time. This is going to take more than a couple of extra weeks to get right. And there are sure to be a collection of howlers and calamities as the players get to grips with the idea of playing out from the back.

We don’t yet know exactly how Lopetegui plans to set up his side. Conventional wisdom has been that he prefers rampaging full-backs to provide width and pump in crosses. But the full-backs he has are not really equipped for that role. Such a tactic would also impact the way that Bowen and Summerville prefer to play. I’m sure the coach has a plan though and it will be intriguing to witness how it plays out.

The season approaches with a mix of excitement and nervousness. I genuinely feel the club is slowly going in the right direction but it may take a dozen games or so of the new campaign to get up to speed.

West Ham Monday Briefing: Gathering Storm Clouds, Rummage Sales and Working Around The Clock

The early enthusiasm generated by the promise of a new coach and recruitment philosophy has lost a little of its shine after encountering reality. Time to get reinforcements through the door quickly.

Find a safe space, relax, breathe deeply and repeat the following mantra until convinced: “they are only friendlies, results don’t matter; the window is still open for another month yet; most of the transfer links to Premier League deadbeats exist only in the figment of a rumour sites imagination.”

Today’s average pre-season friendly is a very different beast to what I remember from my youth. Any top tier club worth its salt feels now feel obliged to play exhibition games against Premier League opposition in the farthest flung locations imaginable – even if it means playing games during hurricane season. In the past it was a case of warming up with a kickabout in the less exotic surroundings of Southend or Gillingham.

And there is no more ‘entrance by matchday programme only’ which you can buy for a couple of bob. Now you you need to buy a package to stream online while staying up all night waiting for a storm to pass in a far-off time zone.

I think we can all agree with Julen Lopetegui’s assessment following the defeat by Wolves that there is ‘work to be done.’ Something that applies to activities both on and off the pitch. I doubt much has been learned that we didn’t already know. Even the casual observer would have been aware that players such as Tomas Soucek and Kurt Zouma have no place in a system based upon maintaining possession. Soucek seems like a smashing fellow but clearly suffers from an unreliable data connection between brain and feet. By the time information is received, someone else has the ball. And Zouma’s injury woes have left him with the mobility of a Thunderbird’s puppet and a turning circle that the average family car would be within a whisker of beating. Sad, but he is no longer up to Premier League standard.

It’s always good to see a few youth team players get a run-out in these games but it is only any use if they are gradually introduced to, and used in, competitive matchday squads. Too often, academy players have looked promising pre-season cameos and then are never seen again. Freddie Potts has impressed and would hope to see him along with George Erathy and Lewis Orford getting Premier League minutes.

Nothing seen so far suggests that Luis Guilherme is anything other than one for the future. A player who needs plenty of time to adapt to life in England before demonstrating his wonderkid status. The ‘wonder’ prefix is wildly overused in modern football reporting whether it is wonderkids or wonder goals. The latter is routinely applied to the most mundane of strikes if they are outside of the box. If Diana Prince had the ability to parallel park or explain the offside rule it would be impressive, but far more would have been needed to merit the title of Wonder Woman.

The off-field priority is for the transfer department to pull its collective finger out without any further delay. Less than three weeks to the season opener and there is little to show from all the talks, advanced talks, and locked in talks that we have been told about. As a fan we don’t have to worry ourselves with the details of transfers budgets, payment schedules, fair play rules, and agent fees but it is difficult not to be disillusioned with the overall lack of progress. And although we have no way of knowing which (if any) of the rumours are true, many of them are truly underwhelming in nature.  

What had promised to be a summer of surgically smart spending – unearthing the world’s best emerging talent – has turned into the equivalent of a man desparately hoping to buy his wife a birthday present after arriving late at a rummage sale. Underneath a box of china poodles, a 1976 Black Beauty annual, and a box set of ‘Confessions Of’ DVDs, all he will find is Tammy Abraham, Armando Broja and assorted debris thrown out by Arsenal and Chelsea. It’s not what I was expecting.

The squad is still short in a host of critical positions – striker, centre back, right back and defensive midfield being the greatest areas of need in my opinion. But how far can the budget stretch with the types of fees and wages being mentioned to plug those gaps? Much media attention has also focused on a left sided attacking midfield but I’m not personally convinced it’s a top priority in a side wanting to incorporate Mohammed Kudus, Jarrod Bowen, and Lucas Paqueta into its line-up, and with Guilherme as backup. The striker search, as ever, is the transfer hot potato at West Ham. The Jhon Duran situation feels like one of those pursuits that will enter folklore as a long running saga of wasted time and effort. And anyway, with no viable striker alternative at the club it would be a huge risk to put all your trust in an unproven 20-year-old.

The list of targets I have recorded overthe window now extends to 129 names (click to see the entire list). The latest additions have been mostly new defenders after the club failed to agree deals with previous targets. The assumption is that the financial side of transfers is still overseen by David Sullivan and other Board members rather than Tim Steidten. It isthe rock that many deals flounder on.

It would be premature to predict the storm clouds might be gathering at the London Stadium but one can sense a few distant rumbles. The objective of having a new squad assembled in time for pre-season has failed. The ‘work to be done’ is likely to extend well into the opening weeks of the season and a slow start will make hopes of aiming for European qualification all the more difficult. The danger is that the apparent setbacks experienced with bringing players in (and shifting out those who are surplus to requirements) will compromise the strategy for smart recruitment and the mistakes of previous windows will be repeated.

I’m sure those involved are working around the clock to resolve matters – although sometimes it feels like the transfer team don’t work weekends – but positive recruitment news is needed fast if the slowly descending gloom is to be shifted. My hope is that moves are taking place behind the scenes to make just the sort of exciting signings we all crave.  

West Ham Monday Briefing: Window Pains, Ins and Outs, and Arsenal’s Overpriced Rejects

Time marches on and West Ham’s recruitment feels like it has fallen victim to the global tech outage. Time for the system to be rebooted if Lopetegui’s team are to hit the ground running.

The clock continues to tick. Minutes become hours, hours become days and the new Premier League season is less than four weeks away. Julen Lopetegui’s hope of having his new look squad in place and primed for action before the big kick-off is looking increasingly unrealistic. Two weeks have passed since the signing of Max Kilman and he remains the sole new recruit likely to be a regular starter when the season opens.

Last season’s threadbare squad has already seen the departure of a host of players: Thilo Kehrer, Said Benrahma, Pablo Fornals, Angelo Ogbonna, Flynn Downes and Ben Johnson. If the grapevine is to be believed, the club are also hoping to shift Kurt Zouma and Nayef Aguerd before the transfer window closes. There’s much work to be done – signing five or six players – and very little time left to do it in. Past performance of getting deals over the line is not encouraging.

No doubt everyone would have wanted to have made more progress by now. The transfer objectives are not simply a case of finding a few remaining pieces to complete a jigsaw, but rather starting work on a whole new puzzle. The longer it takes to make the right signings, the less time there is available to finesse the new tactical approach. A task made more difficult by international absences and the degree of change the new coach is hoping to introduce.

I’m sure the lack of progress is not down to a lack of effort by Tim Steidten and Lopetegui. It is not in their interests to stretch matters out. A slow start to the season – which we might realistically have to accept now – will immediately put the new regime under pressure.    

To date, I have recorded 122 players that West Ham have been linked to. To maintain one’s sanity it is best to accept that most are the pure fabrications of a self-sustaining, clickbait, gossip and rumour network co-ordinated by evil transfer mastermind Fabrizio Romano. However, the names of the eventual signings are probably hidden somewhere within that lengthy list.

Hoping to get your recruitment done early but only paying bargain prices were always going to be incompatible ambitions. This is the most obvious stumbling block for most deals until the final days of the window are reached. It is understandable in the days of FFP and PSR that buying clubs are ever more mindful of managing their budgets, while it makes sense for selling clubs to hold out for a better deal. It is a system that encourages last minute deals.

The Hammers desperate need to recruit ‘match ready’ starters will also limit the ability of Steidten to demonstrate his pearl diving expertise. The German’s true value to the club will only be obvious when he can regularly unearth the talents of future, whether that is from South America or the Dutch or Belgian leagues. Unfortunately this window Steidten has, by necessity, been forced to fish in the waters of already established players for his catch. It is the opposite of what many expected.

West Ham now head off to the USA to play friendlies against Wolves and Crystal Palace before returning to play Celta Vigo, a week before the season starts, in the Betway Cup. Friendlies are far more high profile these days than in the past where they largely passed unnoticed. Often, they are glorified kick-abouts but still get TV coverage and websites offering player ratings. I’ve never noticed any correlation between pre-season results and what happens when the season gets going. Once again we have seen a number of youth players given a run out in the games against Ferencvaros and Dagenham & Redbridge. Usually they disappear for good after pre-seson but hopefully some of the current crop can make a valuable contribution once the season starts for real. George Earthy and Lewis Orford in particular look to be exceptional prospects.

Of all the gaps in the squad in the squad, it is the long running absurdity of West Ham’s efforts to sign a striker that garners most attention. Can they get it right this time around? Not if the answer is believed to be Dominic Calvert-Lewin, Callum Wilson or Eddie Nketiah they won’t. One of the most comical transfer stories of the window so far has been the suggestion that Nketiah is available for £50 million.  There is a fashion of linking failed bit-part Arsenal players to the London Stadium. Another trending in recent weeks has been Reiss Nelson, a player whose only claim to fame is scoring an added time winner against Bournemouth. Even on an Arsenal blog, the author doubted the move would be sensible or prove good value for the Hammers. Avoid!

My personal preference continues to be Ivan Toney who appears not to have the long line of suitors anticipated. He is the type of all-round striker who can both score goals as well as getting involved in build-up play. I could see him working well with Jarrod Bowen and Mohammed Kudus. Ideally, the club should have been signing a player like Toney while he was at Peterborough. Just as Brentford have signed Toney’s replacement, Igor Thiago, from the Belgian League side Club Brugge.  Maybe Jhon Duran from Aston Villa can develop into a superstar striker but  with no other realistic striker option in the squad – I am discounting any further involvement from Michail Antonio – it would represent a single point of failure and a huge risk.

If there is one decision to get right, it is finding the right striker.

West Ham Monday Briefing: Friendly Fire, Striker Search and South Americans

The summer internationals come to and end just as West Ham prepare for their very first friendly under the leadership of Julen Lopetegui. Meanwhile the Hammer’s search for a striker continues.

Ferencvaros Friendly Fire

The culmination of a marathon day of football saw the conclusion of both the Euro 2024 and Copa America 2024 finals. Spanish flair saw them run out deserved winners against a plucky but passive England, while Argentina’s greater depth earned extra time victory over an unlucky but exhausted Colombia. Now we are able to fully focus once again on the deluge of transfer chatter for the upcoming domestic football season.

It’s now less than five weeks to the big kick-off as clubs await the return of their international stars and jostle for position to bring new players in through the doors, and farm the old ones out. In what had been promoted as a busy transfer window at West Ham has yet to get out of second gear despite the huge overhaul needed to rebuild the squad. Now they prepare for tonight’s opening friendly against Ferencvaros in Austria.

The Hungarian champions are one of teams I recall from my youth competing in the European Cup. A time when it was a proper knock-out competition rather than the money-making circus it has become today. Along with the likes of Dukla Prague and Red Star Belgrade they featured regularly in repeated Subbuteo simulations.

Early season friendlies such as this are little more than a chance to stretch the legs, and will feature only a handful of next season’s first team squad. Potentially there will be a first glimpse of Max Kilman and Luis Guilherme in a Hammer’s shirt, plus an opportunity for several youth players to showcase their abilities. It may also provide clues on the future of Flynn Downes and whether he has a future at the club following his shameful shunning by the Scottish manager. In the scheme of things, Julen Lopetegui will be learning more about the character of the players on the training ground than in matches like these. Kick-off is at 3 pm BST.    

Transfer Chatter Update

It’s been another quiet week on the transfer rumour front with only six new names added to the West Ham target list. The list now totals 117 players and with rumour resources becoming stretched, speculation has resorted to stories that West Ham are rekindling interest in those named earlier in the window. There are many of them to go around. The major rekindling of the week has been Steven Bergwijn who is a big “No” from me, simply because of his past life in N17.

The noisiest rumours in the past seven days have surrounded Juventus centre back Federico Gatti – reported to be the target of a host of clubs – and the ongoing two-horse right back race between Kyle Walker-Peters and Aaron Wan-Bissaka. If that is the extent of our choice, then I would take Wan-Bissaka every time for his far superior defensive attributes.

There was also a first sighting in this window of a player issuing a “come and get me” plea to the Hammers. In this case it is Jean-Clair Todibo of Nice who has a hankering for London’s east-end. The defining factor for who ends up as Kilman’s central defensive partner(s) will, no doubt, be determined by the ultimate size of the budget. After all, we have yet to see any movement for that most expensive and elusive of characters, the striker.

Ullo Jhon! Gotta A New Striker

The persistent striker link of the last few weeks has been Jhon Duran from Aston Villa. The Colombian is supposedly something of a hothead who is unhappy with living in the shadow of Harry Kane’s England deputy, Ollie Watkins.

Still only 20 years old, Duran is an exciting prospect but with limited top level experience. He was in the Colombian squad at Copa America but spent the entire tournament on the bench. It feels like a big risk to put all your trust in an untested striker although, thankfully, the people responsible for making decisions know far more than me. The same applies to David Datro Fofana from Chelsea who looked very sharp when playing on-loan for Burnley against the Hammers last March. Presumably he would be happier to play as second fiddle to a more experienced striker than Duran would. It seems everyone should have a Fofana in their squad these days – like it was trendy to have a Dembele a few years back, and a Cisse before that.

The Ivan Toney situation is one to keep an eye on as the number of potential suitors steadily fades away. In the last year of his contract, Brentford will be keen to cash in – especially as they signed Igor Thiago from Club Brugge as a replacement in January – but will be aware that only a small number of clubs will be able to come close to their valuation. With West Ham preferring initial low-ball offers, any deal has to be many weeks away. He would still be my first choice though.

The search for a striker promises to have and extended run up until the close of the window. Some of the names mentioned are exciting, others fill me with dread – nailed on inductees into the West Ham striker hall of shame. Please let it not be Kelechi Iheanacho.

Paqueta And Other South Americans

The future of Lucas Paqueta remains up in the air. And will stay there until uncertainty is lifted on the charges made against him by the English Football Association. This may yet take many months. I struggle to see any benefit for West Ham in sending him out on loan or selling him at a knock-down price to one of the clubs in his native homeland. The only logical conclusion is that he will be a part of Lopetegui’s squad for as long as it takes for the investigation to conclude.

The boys from Brazil were hugely disappointing in the Copa America. Surprising when there is so much focus on their young talent that their performances were so workmanlike. Paqueta was one of many in the Brazil side who struggled to impress as they increasingly resorted to long balls during their quarter final elimination by Uruguay. He looked a far cry from the player that Manchesetr City were allegedly prepared to pay £85 million for.

Elsewhere, in the tournament several of the Colombian players caught the eye. The other Jhon linked with a move to West Ham, Jhon Arias, was a regular starter throughout the competition. Not as reported a winger, but part of a midfield three. His game was more about working hard than flair and did not impress as a potential Premier League player.

The Colombian who did stand out for me was Richard Rios who currently plays in Brazil for Palmeiras. He is a central midfielder who looks good in transition, loves a dribble and possesses a goal threat.

Our old friend Enner Valencia (now 34 years old) was captaining Ecuador who were elimintaed on penalties to Argentina in the semi-final. Sent of in the first group game, he missed a penalty in normal time against Argentina in a game that Ecuador were very unfortunate to lose.