Saints Preserve Us: The West Ham Masterclass On Game Mismanagement

Yet another dreary afternoon in West Ham’s dismal season received a belated brush of colour by the post-match comments from Niclas Fullkrug. His honesty and passion are to be admired; and the mentality of the players may well be contributing to the recent trend of conceding late goals and dropped points. However, it does not tell the whole story of why performances have been so poor, and why the club appears to be a downward spiral to disaster.

The context of Saturday’s game is that West Ham put in a dreadful first half performance against one of the statistically worst sides ever to take part in a Premier League campaign. Once again, the Hammers were fortunate – or thankful for poor finishing – not to be a goal or two down at the half time whistle.

For a brief period, Jarrod Bowen’s well taken goal early in the second period looked like it might spark further goals and a repeat of the collapse the Saints experienced a week earlier against Aston Villa. But the threatened deluge never materialised and allowed the visitors to deservedly claw their way back into the game and claim their sixth away point of the season.

The essence of Fullkrug’s anger was that the players (or at least some of them) had ignored Graham Potter’s instructions by dropping deep rather than continuing to push forward for more goals. If that was the coach’s intent, then his sequence of strange substitutions had the entirely opposite effect. He may not have planned for his team to defend with seven across the back, but it was the unintended consequence of removing each of his realistic goal threats from the pitch.

We could perhaps offer Potter a degree of understanding – given that he had inherited such a ramshackle squad – were it not for his prior admission that his priority was sorting out the defence; and the fact that possession for the sake of it, and a reluctance to shoot, were very much central to the teams he has previously managed. If he can prove he has learned from those experiences all well and good but simply repeating them at West Ham will never end well.

The starting lineup for the game looked reasonably promising and attack minded. The notable absences being Aaron Wan-Bissaka through injury and Edson Alvarez who was dropped from the matchday squad without explanation. No doubt having fallen out with the manager due to either lack of game time or being asked to play out of position to accommodate others.

Any hopes of an attacking masterclass against the league’s leakiest defence, however, did not materialise. With JWP and Carlos Soler competing for the crown of the most pointless passes in a single match, momentum was quickly lost whenever West Ham gained possession. It was a Green Cross Code style of midfield play – Think, Stop, Look, Listen, Wait. If the coast is clear, pass it sideways.

At this time of year, we are always encouraged to look on the brighter side of life. To this end, the coach will happily pat himself on the back with the boast that his team have been competitive in every match, and supporters can take comfort that there are only five more games to endure. Just 13 points and 13 goals in 13 games is a funny kind of competitive though. As Niclas might have said “we’re a piece of sh*t when you look at it.”  

Personally, I see at Potter’s style as part of the general malaise that is smothering entertainment in English football. Keeping possession and playing out from the back are just two useful tactics that have been developed into entire football philosophies where discipline and shape are preached at the expense of improvisation and flair. So many managers and coaches are fixated on the genius of their intricate systems for control and build up – like a game of 4-dimensional Mousetrap – while disenchanted supporters delight in fast, aggressive, forceful football.

Success may be able to paper over those cracks for a while – as we know from the Europa Conference victory- but will ultimately fail to satisfy the legacy fans who have a deep emotional connection to their club, as opposed to followers who look out for results and are happy to consume online content. Whoever said “football is a results business” is missing an enormous part of its true appeal. It’s not that results (or trophies) are unimportant – of course, they are – but they are not the be all and end all. It’s why so many had had enough of David Moyes.

With nothing of interest happening on the pitch, attention has inevitably turned to the summer transfer window. An endeavour which may or may not involve a massive overhaul of the squad. Reading from the more detailed analyses of West Ham’s finances – rather than the more hysterical headlines – the club does not have an immediate PSR problem. However, two seasons of poor performances in league and cups (and no European competition) will have stored up issues for future years reporting. The summer will likely see both comings and goings but that is true of all clubs in the current financial environment. The trick is in developing players and selling on at a profit – one of the many failings in West Ham recruitment policy over the years. Isn’t it the case that Declan Rice is the only player the club have sold for more than £25 million?

There are a good number in the squad I’d happily see depart and only a handful I’d be disappointed to lose. I doubt we have the capacity to shift all the deadwood in one go or can avoid sacrificing one or more of the better players.  We can only sit back and see what Potter and Kyle Macaulay have up their sleeves. I hope the plan is far more cunning than just going back to the clubs they used to work at or signing duds from relegated clubs. Based on current direction of travel, a big turnaround is necessary if the Hammers are to avoid a genuine relegation battle next season.

Ultimately, West Ham’s woes stem from a lack of leadership in the Boardroom. Since the Gold and Sullivan takeover the club has been treated as a vanity project by the owners. It’s not fair to say they haven’t invested but the overriding motivation has been glitz, glamour and self-promotion. The hard work required to establish a strategic football philosophy, based on continuity and succession planning has been repeatedly ignored. Happy to stumble along from year to year as long as the asset value is not threatened by the loss of Premier League status. The involvement of Daniel Kretinsky has had little effect on constraining David Sullivan’s erratic running of the club – I guess West Ham is little more than another minor investment for the Czech sphinx.

The apparent scrapping of the Director of Football role is another backward step which reinforces Sullivan’s continued meddling in football matters that he doesn’t understand. It may only be speculation, but my sense is that he did whatever he could to undermine Tim Stediten’s role. Both by appointing a manger against his wishes and then not giving him full control over transfers – I’m fairly confident that none of Max Kilman, Guido Rodriguez or Carlos Soler were the German’s choices. With Sullivan now restored to the position of de facto DoF he can confidently repeat all the mistakes and missteps of the past 15 years.

In hindsight, West Ham should have stuck with Julen Lopetegui for the remainder of the season. Uninspiring as his tenure was, performances haven’t improved since his departure while results and league position have become worse. It would have saved on compensation and allowed a thorough recruitment process for a new head coach to take place during the summer when more options than the Chief Executive’s husband’s mate would be available.

I do wish Potter the best of luck and a fruitful transfer window, but he has made a dreadful start to his London Stadium career. The breath of fresh air that heralded his arrival has now been replaced by a man who never looks convinced himself by what he is saying. He will do well to survive to the end of next season. COYI!