With the winter transfer window nearing its close it got me thinking about West Ham’s transfer successes and failures in the years that I have been following the team. In this article I will mainly concentrate on some of the successful ones and my favourites.
The first notable incoming transfer that I remember vaguely, mainly reinforced by my dad was that of Vic Keeble in 1957. We bought him from Newcastle for £10,000 which set up a partnership with one of my all time favourites Johnny Dick which yielded 40 goals as the Hammers became Second Division champions (Dick 21, Keeble 19). In the following season in Division One the pair scored 47 between them (Dick 27, Keeble 20), a key reason why we finished sixth in the table. In the next campaign he was forced to retire with back trouble and ended with 49 goals in 80 appearances, £10,000 well spent! What a partnership that was with Dick in the days when a twin spearhead produced such success.
The next one I remember was when West Ham smashed the British record transfer fee signing Johnny Byrne for £65,000 from fourth division Crystal Palace. He formed an exciting partnership with Geoff Hurst, with the bigger target man feeding off the skilful smaller partner and vice versa. He was an England international and when he was sold back to Crystal Palace in 1967 he had scored over 100 goals for us in just over 200 appearances. Perhaps his best ever game for us came in a League Cup tie in 1966 when we slaughtered ‘mighty’ Leeds 7-0. He didn’t get on the scoresheet that night but had a hand in virtually every goal and put in a performance close to perfection. Once again the twin partnership was a key factor.
In 1967 three signings were made to strengthen our defence. John Cushley arrived from Celtic and also from Scotland came goalkeeper Bobby Ferguson at £65,000 a record fee for a British goalkeeper. Both of the Scottish signings were not complete successes, finding it difficult to adapt to the English game. Ferguson was an excellent shot stopper but not the best when it came to dominating his penalty area. It was reported at the time that we could have bought Gordon Banks at the time as Leicester wanted to promote a teenage Peter Shilton, but for some reason we went for Ferguson. Most significantly at the time right back Billy Bonds was signed from Charlton for £50,000, arguably the best transfer ever made by the club in my lifetime.
Billy Bonds is a true legend at West Ham United, having made an indelible mark on the club both as a player and a manager. He quickly established himself as a key player, initially as a right-back before transitioning to midfield and then centre back. He was known for his hardworking, uncompromising, swashbuckling style, which perfectly complemented the skills of his teammates. He played a crucial role in West Ham’s successes, including their FA Cup victories in 1975 and 1980. Bonds was the only West Ham captain to lift the FA Cup twice. He also won the Hammer of the Year award four times, showcasing his consistent excellence.
His legacy at West Ham is immense. He made 799 first-team appearances for the club, scoring 61 goals over his 27-year association. His commitment to the club and his ability to inspire both as a player and a manager have cemented his status as an all-time great, and perhaps our best ever signing. The East Stand at the London Stadium is named in his honour, recognizing his contributions to the club.
In 1970 we signed Tommy Taylor for £78,000 from Leyton Orient. A very good centre half who had played in the first team at Orient at just 15 years old he played for nine seasons at Upton Park appearing in almost 400 games. He gained many under 23 caps for England but never quite made the full international team.
One of the great mysteries to me of international football was why Bryan ‘Pop’ Robson was never selected to play for the full England team. After a successful career at Newcastle where he won a Second Division Championship medal and a European Fairs Cup medal and scoring almost 100 goals West Ham paid a club record fee of £120,000 for his services. He went to Sunderland in 1975 and then we bought him back for £80,000 in 1976, staying with us for a further three seasons before again joining Sunderland. He scored over 100 goals for the Hammers and in 1972-73 was the First Division leading scorer with 28 goals. Ironically he left us twice just before we won the FA Cup, firstly in 1975 and then in 1980!
Alan Taylor became a household name in 1975 when his goals swept us to Wembley. He joined from Rochdale for £45,000 in 1974. He won an FA Cup winners medal in 1975 and a year later was in the side that lost to Anderlecht in the European Cup Winners Cup final. In five seasons at Upton Park he scored 36 goals in 121 appearances, but the statistic we all remember is that he scored two goals in the quarter final at Highbury against Arsenal, two goals in the semi-final replay versus Ipswich, and two goals in the final against Fulham.
There were two other relatively successful signings at the same time as Alan Taylor with Billy Jennings (£110,000 from Watford) and Keith Robson (from Newcastle) forming an entertaining front three.
Alan Devonshire is another West Ham United legend whose career is filled with remarkable achievements and memorable moments. He began his football journey at non-league Southall, where his exceptional skills caught the attention of West Ham scouts. Despite initial rejections from Crystal Palace, Devonshire’s talent shone through, and he signed for West Ham in 1976 for a fee of just £5,000. He quickly became a fan favourite, known for his mazy runs down the left flank and his ability to glide past defenders. His partnership with Trevor Brooking in midfield was telepathic, contributing to West Ham’s successes during the late 1970s and 1980s.
He played a crucial role in West Ham’s FA Cup victory in 1980. He also helped the team reach the League Cup final in 1981 and achieve their highest-ever finish in the top-flight with a third-place finish in 1986. Over his 14-year career at West Ham, Devonshire made 448 appearances and scored 32 goals. Despite his club success, his international career was limited to eight caps for England between 1980 and 1983. Many fans believe he deserved more recognition at the international level given his talent and contributions to West Ham.
Phil Parkes is widely regarded as one of West Ham United’s greatest goalkeepers. He began his professional career at Walsall before moving to Queens Park Rangers in 1970. During his time at QPR, he made over 400 appearances and earned his only England cap in 1974.
In 1979, West Ham broke the world record for a goalkeeper by signing Parkes from QPR for £565,000. Despite concerns about his knee problems, Parkes proved to be a fantastic acquisition for the club. He played a crucial role in West Ham’s 1-0 victory over Arsenal in the 1980 FA Cup final. In the 1980-81 season, he helped West Ham win promotion back to the First Division by keeping 22 clean sheets. He was voted Hammer of the Year for his outstanding performances in the 1980-81 season. He made over 400 appearances for the club and was known for his agility, shot-stopping ability, and leadership qualities. In 2003, a poll of West Ham fans voted him the club’s greatest ever goalkeeper.
Ray Stewart, affectionately known as “Tonka,” is another West Ham United legend whose career is filled with remarkable achievements and memorable moments. He began his professional career at Dundee United, where he quickly made a name for himself as a talented defender. His performances caught the attention of West Ham United, and he joined the club in 1979 for a then-record fee of £430,000 for a British teenager.
Known for his resolute defending and fantastic penalty-taking ability, Stewart became a fan favourite. He played a crucial role in West Ham’s 1980 FA Cup victory, scoring two goals in the fourth round against Leyton Orient and a last-minute penalty winner in the quarter-final against Aston Villa. His penalty-taking prowess was legendary, with him scoring 62 league goals for West Ham, 84 in total including all competitions, with 76 from penalties. He did miss 10 but his 88% success rate is one of the best. He played a crucial role in West Ham’s FA Cup victory, and was a key member of the team that won promotion back to the First Division, playing 41 games and scoring five goals. He made 432 appearances for the club.
Paul Goddard was signed from QPR for a club record fee of £800,000 in 1980. He scored 71 goals in just over 200 appearances and won an England cap whilst at the club before leaving for Newcastle in 1986, finding his first team chances restricted following the signing of Frank McAvennie.
Frank McAvennie was signed by John Lyall for £340,000 from St Mirren in 1985 and quickly set up a prolific scoring partnership with Tony Cottee. In their best season 1985-86 they scored 46 league goals between them and he won the first of his Scotland caps. He went to Celtic for £750,000 in 1987 and in 1989 he came back, although this time he was not so successful. In May 1992 he played his final game for us at home to Nottingham Forest and said goodbye in style with a hat-trick in a 3-0 victory, taking his tally to 60 goals.
Jarrod Bowen has been a standout player for West Ham United since joining the club in January 2020. After Hereford’s expulsion from the Football Conference in 2014, Bowen signed for Hull City on a free transfer. Bowen quickly made an impact scoring 15 goals in the 2017-18 season and winning the club’s Supporter’s Player of the Year and Players’ Player of the Year awards. His performances caught the attention of bigger clubs, and he eventually joined West Ham United.
Regarded as a quick, direct, mobile, energetic player with good technique and an eye for goal, Bowen is predominantly known for his speed, movement, clinical finishing, agility and ball control, as well as his ability to use both his pace and flair on the ball to create scoring opportunities for himself or his teammates. A versatile forward, he primarily plays as a winger on the right flank, a position which allows him to cut into the centre onto his stronger left foot, and either shoot on goal or play quick exchanges with other players and make runs in behind the defence towards goal. He can also play in the centre, behind the main striker as either an attacking midfielder or second striker or as the main striker. He has consistently performed at a high level, scoring goals and providing numerous assists in his time at the club. His contributions have been crucial in helping West Ham achieve notable finishes in the Premier League. Bowen scored the winning goal, in the 90th minute, against Fiorentina to give West Ham their first trophy in 43 years with a 2–1 victory. He has also represented England, earning 14 caps and scoring one goal. His performances at the international level have further solidified his reputation as one of the top players in English football. Despite a recent injury he has returned to training and we look forward to his return.
There have been many other excellent transfers including Ludek Miklosko, Scott Parker, Julian Dicks and Paolo Di Canio. And how good would Dean Ashton have been if injury had not cruelly forced him into early retirement from the game? There are others too that I may have temporarily forgotten when writing this article. But for all these there have been so many that turned out to be disasters, especially forwards such as Boogers, Hugill and too many others far too numerous to mention. In our current predicament lacking goalscorers I wonder if anyone of significance will arrive in this window? I won’t hold my breath.
Under The Hammers 