As West Ham visit Aston Villa in the Third Round of this season’s FA Cup the debate continues – has the competition lost its magic?

My first recollection of the FA Cup goes right back to the 1958-59 season. West Ham were drawn away to our local rivals Tottenham in the third round. This was our first season back in Football League Division One, the top flight of the English game, and we were flying high. When the game was played on Saturday January 10^th we were a very respectable tenth in the 22 team division, having been top after six games. By the end of the season we had climbed to sixth. Tottenham were poor that season eventually finishing eighteenth, although they were to finish third a year later and champions (and double winners) the year after that. What is more, we had faced them on Christmas Day, beating them 2-1 at Upton Park (the day I saw my first ever league game), and then thrashing them 4-1 at White Hart Lane on Boxing Day (the following day – and players today complain about the number of games!). A little under two weeks later they got their revenge beating us 2-0 on their home ground to knock us out of the cup.

This was the first of my personal FA Cup competition disappointments losing to a team lower placed than us. In the ensuing (approaching 70) years there have been so many more. The following season we went out in Round 3 again in a replay losing 5-1 at home to second division Huddersfield Town. The season after that round 3 again losing to second division Stoke City in a replay, and the following year the third round once again to lowly Plymouth Argyle! The list goes on – name the most embarrassing – Swindon, Mansfield, Blackpool, Hull, Hereford, Newport County all knocked us out in the sixties and seventies. The amazing thing is that we won the competition three times by 1980, 1964 v Preston North End, 1975 v Fulham, and 1980 v Arsenal. Three great final memories that live with me all these years later.

Back in those younger days the FA Cup was a magical competition for me, and I suspect most fans. Apart from the odd England international the final was the only game that we could see live on TV each season. But has it lost it’s magic? I guess this is a question that has been a recurring topic in football discussions for some years now.

Certainly, there has been a decline in prestige. The rise of the Premier League and the UEFA Champions League and other European competitions has overshadowed the FA Cup. Top clubs prioritise these competitions over domestic cup games.

‘Bigger’ clubs often field weakened sides, especially in the early rounds, which sends out a signal that the FA Cup is not a priority, leading to the perception that it’s less important than it used to be. And it’s not just the so called ‘bigger’ clubs. All the Premier League clubs have big squads and want to keep all squad players happy. And with an ever-growing calendar the FA Cup sometimes feels like an afterthought in the crowded schedule, especially for those clubs involved in multiple competitions. Clubs involved in the relegation struggle prioritise league games, and mid-table clubs (like us?) seem to believe that finishing a place or two higher in the league is more important than a good cup run. I don’t believe that fans agree with that.

However, analysis of the eventual winners in the last twenty years shows that in general ‘big’ clubs win the trophy. Two notable exceptions in that time are Portsmouth (2008) and Wigan (2013). Perhaps you could add Leicester in 2021? Otherwise it has been Chelsea (5), Arsenal (5), Manchester City (3), Manchester United (2), Liverpool (2).

Another aspect relates to TV and scheduling issues. These days, kick-off times prioritise national and global television audiences over match-going fans. In theory late-night or weekday games have perhaps alienated some traditional supporters. But fans still attend games in vast numbers so football authorities are not concerned and are happy to spread the games for maximum TV coverage.

In my younger days the FA Cup third round was another magical day in the football calendar. It was the day that the top two divisions joined the other clubs from the top ten levels of the English football league pyramid who had competed through up to six qualifying rounds to reach the First Round proper and then two further rounds when teams from Divisions Three and Four (now equivalent to Leagues One and Two) also joined in. 64 teams playing 32 matches that all kicked off at 3pm on the same Saturday afternoon.

What happens now? Well this season there were 3 games on Thursday 9^th, there’ll be 2 games on Friday 10^th, including our own trip to Villa Park, 19 games on Saturday, 7 games on Sunday, and one on Monday. All in all 15 different kick-off times spread over five days for the 32 games.

One aspect that has grown over the years is the financial disparity. The prize money and financial impact of the FA Cup pales when compared to league placements or European competitions, reducing the monetary incentive. This season, the FA Cup winners will collect a prize of £2 million, whereas for each incremental position in the Premier League teams benefit by more than £3 million. In financial terms alone it’s a no-brainer. Unfortunately too many decisions regarding football are based on money.

Having painted a picture of a loss in the magic, the competition still retains it to some degree. The FA Cup continues to throw up underdog stories where smaller clubs upset the giants of the Premier League, moments that can capture the essence of why we love football. Unfortunately, this year’s format has removed replays from the First Round Proper onwards making it harder for lower league teams to secure financial windfalls. FA Cup replays were once part of the magic of the competition.

I still recall with fondness the memories of our semi-final replay over Ipswich in the snow at Stamford Bridge in 1975 on our way to lifting the trophy, and the semi-final replay in 1980 at Elland Round where we beat Everton on our way to winning the Cup in 1980 (remember Frank Lampard dancing around the corner flag!). You have to remember we were one of the ‘smaller’ clubs in 1980 (in league division terms we were second tier) – these games can sometimes create lifelong memories for fans, that few league games do.

As the oldest national football competition in the world the FA Cup still carries a unique historical and cultural significance, certainly for those of us who recall moments of pure football romance. The FA Cup may not hold the same stature it did in its heyday due to changes in the football landscape, but it still provides moments of magic, particularly for smaller clubs and traditionalists (like me!). The “magic” may now be more selective rather than universal, but it hasn’t completely disappeared. Whether it has truly “lost its magic” often depends on what we as fans value most in football today.

Our third round tie this season is on 10^th January, exactly 66 years ago to the day from when I remember my first, way back in 1959. So many disappointments in those intervening years as well as three great memories on winning the trophy. By the time I was just 26 years old we had been FA Cup winners three times, but now as I approach 71, it hasn’t happened again, the closest we came was in 2006 when we were just a minute away before Steven Gerrard intervened.

We have only faced Villa three times previously in the FA Cup. In 1913, our first ever match against them, they beat us 5-0 in front of 51,000 at Villa Park. In 1977 (I remember this one) in front of 47,000 at Villa Park we were on the end of a 3-0 defeat.

But the one that really sticks in the memory came in the quarter final of the 1980 tournament in front of a full house at Upton Park. Geoff and I watched that game from the front row of B block in the old West Stand. We were just a second division outfit at the time, but ironically it was one of the best times ever to watch West Ham. Incredibly we only managed a seventh place finish in Division Two that season, with a team that boasted Phil Parkes, Alvin Martin, Ray Stewart, Frank Lampard, Trevor Brooking, Alan Devonshire, Stuart Pearson and David Cross. Billy Bonds also, but he was absent for the Villa game. Of course we rectified it the following season when we were runaway champions and gained promotion back to the top flight.

There was only about a minute of the game to go (it was goalless at the time) when Sir Trev swung in a corner from below the West Stand at the South Bank end and a Villa centre back (McNaught) rose and handled the ball as Alvin Martin challenged. The referee gave a penalty with the Villa defender complaining vehemently that Alvin had pushed his arm above his head onto the ball. There was no VAR of course and once the referee had made up his mind that was that. I do remember the incident being discussed at length by Brian Moore on the Big Match on Sunday afternoon. Ray Stewart, one of our master penalty takers in my time of watching West Ham, fired it hard and low to the keepers right and we led 1-0. In typical West Ham fashion there was still time in the minute remaining for Villa to win a free kick on the edge of our area and Phil Parkes was needed to make a save which saw us through to the semi-final. The rest is history. But memories of Cup games (especially of good ones) remain.

Villa are one of the teams against whom we have a positive record with more wins than defeats in history. But in the past couple of seasons they have been on the up. When they beat us 4-1 at Villa Park last season it ended a run of ten games where they had failed to win against us. And of course you will remember the opening game of this season at the London Stadium when we went behind to a header from Onana (who we apparently wanted to buy a couple of years ago) in the opening few minutes. Paqueta converted a penalty to equalise in the first half, and then of course their substitute Duran (who we had seemed to spend the whole summer wanting to buy) inevitably scored the winner. And he has gone on to have an excellent season, sometimes selected ahead of Watkins.

We go into today’s game without the head coach who has been in charge. The season has seemed like a wasted one so far with little prospect of climbing into the top half of the table or challenging for a European place next season. We desperately need a cup run to lift us. Wouldn’t it be great to progress to Round Four? Can the new boss bring a little magic to the club?